Print Showcase

Expert Hearing Solutions:
www.experthearingsolutions.com

ImageSource was commissioned as the agency of record for Expert Hearing in 2004. At that time, President of the company boasted 11 hearing aid clinics and admittedly a tired brand.

The re-brand process began with a new logo and stationary which quickly evolved into a complete make-over for this client's clinics with new signage and collateral print materials. With several on going brand awareness campaigns there are now 25 clinics in British Columbia, Saskatchewan and Ontario and more on the way.

In 2007 the client was asked to present to a group of 200 audiologists in Los Vegas to demonstrate the before and after transformation and explain how successful their association with ImageSource has been for them. The video from their presentation can be seen here.

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Retirement Concepts:
www.retirementconcepts.com

In 2004 we undertook an extensive rebrand for this chain of 20 retirement communities in BC and Quebec. This involved all aspects of their marketing which was previously handled in-house creative whim of the publisher's they advertised with. There was no consistency and this was a classic case of company that grew too quickly to stay on top of their image in the marketplace. ImageSource has since directed the design of a new website and TV and radio ads. In 2007 Retirement won the prestigious: Ernst & Young award for "Entrepreneur of the Year"! We like to think that the development of a consistent, thematic visual strategy contributed to their success over the years.

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Insite Hospitality Services:
www.insiteseniorcare.com

InSite Housing, Hospitality & Health Services Inc. provides independent, supportive and assisted living to seniors in 18 communities throughout BC.

We were hired to manage a few adhoc projects for the former Director of Sales and Marketing Carlo Elstak. The piece featured here is unique, custom die-cut presentation folder with internal pages that serve as a brochure-style bio on the company.

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Sol Terra Ranch:
www.solterraranch.com

This unique housing development in Kelowna, BC features manufactured homes.

Although these homes are built like any stick-built home on site there was a stigma attached - as many people incorrectly associate mfg. homes with park model or mobile homes. This gave us the added challenge of creating an image that dispelled any incorrect notions and design marketing materials to appeal to the blue collar and seniors demographic. This was accomplished on the basis of our ad campaign communicating an "attainable" home to both groups of buyers. ImageSource was able to arrange for renovation expert and radio and television personality "Shell Busey" to represent Sol Terra Ranch as the pitchman for this development.

 

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Dreamflyer:
www.mydreamflyer.com

This was one of the most challenging projects that this agency has undertaken.

The Dreamflyer is a flight motion simulator invented and developed by Doc Holloway. ImageSource not only created a strong brand and visually dynamic marketing materials, but we were also instrumental in generating a swell of media attention for this exciting and innovative product geared towards aviation enthusiasts.

Countless Press releases prepared by ImageSource soon caught the attention of Microsoft's Flight Simulator Community Evangelist, Hal Bryan, and he flew the Dreamflyer at the 2007 air show in Oshkosh WI. As a result of his fascination for this product - a dual launch of Microsoft Flight Simulator X Acceleration software and the Dreamflyer took place in front of the global media at the Toronto City Centre airport in 2007. In 2008 the Dreamflyer won the highly acclaimed Design & Engineering Showcase Honors at the International Consumer Electronic Show (CES) in Las Vegas. ImageSource also wrote and directed a full motion product-video and photo shoot with model Marnie Giroux from Australia.

The producer of the children's DVD series; Andy's Airplanes has partnered with the Dreamflyer and Microsoft and has designed the first Microsoft flight simulator plug-in for kids featuring the Dreamflyer. Dreamflyer is now distributed worldwide and we continue to watch the success of this well-marketed product 'soar'.

 

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